Senior Director, CPG Omni-Channel Solutions

Why Catalina? Catalina delivers omni-channel managed media solutions to our customers with a long-standing history of rich data assets, but our greatest asset is our people. Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful.  When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

Responsibilities

The Senior Director, Omni-Channel Solutions (Sales) will be responsible for driving revenue growth by managing and expanding partnerships with leading CPG/Brand partners. This role involves leveraging innovative, data-driven solutions to align with client strategies and achieve business objectives. The successful candidate will develop and execute comprehensive business plans, optimize marketing strategies, and foster meaningful client relationships. Additionally, staying updated on industry trends and utilizing advanced analytics will be crucial to improving performance and continuously driving sustainable growth.

• Aggressively pursue and exceed specific revenue targets through optimizing sales from existing accounts and new client acquisition, with a clear focus on high-value CPG brands.

• Manage partnerships with Catalina's leading CPG/Brand partners, including top accounts, ensuring strategic alignment with client goals through developing and implementing innovative, data-driven solutions.

• Identify and acquire new clients, increasing revenue by leveraging industry research and robust shopper intelligence databases.

• Understand client objectives, conduct in-depth research, and design targeted campaigns that deliver measurable success against KPIs.

• Utilize enhanced analytics and advanced capabilities in a consultative sales approach to drive revenue growth.

• Lead the development and execution of successful Omni-Channel marketing strategies and campaigns, creating personalized customer experiences.

• Continuously evaluate and optimize campaign performance using data analytics and metrics, making data-driven recommendations for better ROI.

• Develop comprehensive business plans focused on increasing client penetration and sustainable revenue growth through Omni-Channel solutions and new advertising capabilities.

• Oversee key accounts, including revenue forecasting, program management, budgeting, and accounts receivable, ensuring client satisfaction and achieving business objectives.

• Build meaningful client relationships through effective engagement, open communication, and collaboration.

• Drive collaboration and integration among cross-functional teams to ensure consistent messaging and customer experiences.

• Demonstrate leadership in client interactions, understanding their needs, setting clear agendas, and providing strategic guidance.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field. An advanced degree (MBA or similar) is preferred.

• 5 to 8 years of previous sales experience, including selling digital media in the CPG industry and calling on the CPG industry (agency experience is a plus).

• Proven track record of exceeding revenue targets, preferably within the CPG or Omni-Channel marketing industries.

• In-depth knowledge of the CPG industry and experience managing high-value accounts and partnerships.

• Strong analytical skills with experience in data-driven decision-making, utilizing advanced analytics to evaluate and optimize campaign performance.

• Ability to develop and execute comprehensive business plans focused on client penetration and sustainable revenue growth.

• Experience in designing and implementing successful Omni-Channel marketing strategies and campaigns.

• Exceptional ability to build and manage meaningful client relationships through effective engagement, communication, and collaboration.

• Excellent written and verbal communication skills, with the ability to convey complex information clearly and persuasively and collaborate seamlessly for effective client presentations.

• Possess a deep technical understanding of the digital landscape, including various platforms and technologies, enabling effective communication with higher-level stakeholders.

• Demonstrated ability to drive collaboration and integration among cross-functional teams to ensure consistent messaging and customer experiences, with proven leadership in client interactions.

• Expert-level proficiency in Salesforce, Excel, and PowerPoint, with familiarity in syndicated CPG data (Nielsen, IRI, Catalina, etc.).

• Willingness to travel as needed for client meetings, approximately once a month.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com or follow us on LinkedIn.

Catalina is committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

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We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.