Our Culture
Building a strong and thriving culture is essential at Catalina. It's a core aspect of every role within the organization, and one that we deeply value.
Our collective potential knows no bounds when we unite as a global team, leveraging our individual strengths for the benefit of our customers, communities, and each other.
Our guiding principles
We operate at the speed of the market and empower our employees to take action guided by our mission, vision, and set of core values. This allows us to set the stage to win in the market.
Our Mission
Converting shoppers into buyers, and buyers into loyal fans.
Our Vision
Transforming data into insights, and insights into action through a seamless consumer experience that drives results.
Our Values
- Be a trusted partner: Act with integrity and positive intent
- Innovate through Collaboration: Share and scale the best ideas globally
- Focus on the Customer: Solve customer pain points
- Invest in people: Enable personal and professional growth
- Strive for simplicity: Add meaning and eliminate complexity
Our Greatest Asset
Catalina values its rich data assets and strong customer relationships, but above all, we take pride in our amazing people who drive our success daily.
We prioritize supporting and engaging each associate from interview to onboarding and throughout their career journey with us. While our main goal is market success, we invest in individual achievement and growth.
WORK ENVIRONMENT
Technology empowers us to stay connected and laser-focused on propelling our business forward to better serve our customers and enhance Catalina's core culture. Our teams are keenly aware of the importance of fostering genuine personal connections and consistently place a high value on personal well-being and community engagement. Spanning every region we operate globally in, our employees thrive in a flexible work setting with options for both remote and hybrid work arrangements.
LEARNING & DEVELOPMENT
At Catalina, we prioritize investing in our people. Every employee has access to a variety of learning and development programs. These programs focus on emerging core skills, industry knowledge, technical competency, and essential power skills needed for success in our collaborative, customer-oriented, and team-centric environment.
As you progress in your career with Catalina, you receive full support and encouragement. Our culture values collaboration, nurturing, and achieving your professional and personal goals.
Thinking Differently, Together
We are committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
Inspired to Give. Empowered to Act.
Catalina understands that we are a part of something bigger and we are proud of our long history of investing in the communities in which we serve.
Our People

How does Catalina support growth and development?
Catalina supports growth and development by strongly encouraging and focusing on cross-functional collaboration. We have some of the smartest people in the industry on our teams and being able to work side-by-side with them across different departments exposes you to other ways of thinking and helps grow your knowledge base. Catalina also does a great job of promoting internal talent. Employees can start in one department but may eventually move to another depending on their career interest and goals.
– Mandisa, Enterprise Agility Leader III, US

How does Catalina support inclusion and how does this impact you?
At Catalina, we champion inclusivity by fostering a diverse and supportive environment, empowering every employee to excel. Our commitment to accessibility ensures equal opportunities, allowing me to lead effectively despite my visual impairment. This inclusive culture drives innovation and collaboration, benefiting our team and customers.
– Nicolas, Engineering Director, France

How does Catalina’s collaborative spirit support your work?
Catalina’s collaborative spirit significantly enhances my work by fostering an environment where support and teamwork are paramount. Whether it's my immediate team or the larger organization, everyone is always willing to help when needed. This culture of collaboration not only makes my job easier but also enables us to achieve our goals more efficiently and effectively.
– Andrés, Campaign Specialist, Costa Rica

How does Catalina’s Future of Work flexibility benefit employees?
It adds an element of freedom to your role. Everyone's lives are built differently, and how one person manages their personal and work lives could be vastly different from another's. Whether from home or the office, whether early in the morning or late at night, or whether it's your child or your dog that has a cold and needs attention, the flexibility of Future of Work allows for everyone to do what's right for them as they deliver their role for the company.
– Clay, Executive Director, US
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