Senior Director, Brand Development - Retail

Why Catalina? Catalina delivers omni-channel managed media solutions to our customers with a long-standing history of rich data assets, but our greatest asset is our people. Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful.  When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

The Opportunity

The Senior Director of Brand Development drives revenue through strategic partnerships with key retail accounts. This role requires a consultative approach, building deep client relationships, and identifying new business opportunities to design and implement tailored campaigns that meet client objectives. The successful candidate will leverage data-driven insights and innovative solutions to consistently deliver results that exceed revenue targets.

Responsibilities

• Achieve revenue goals by being a trusted marketing consultant, leveraging industry-leading innovation to align with client strategies and drive growth.

• Develop and implement go-to-market strategies that align with client objectives, ensuring long-term revenue growth and client penetration across multiple retail accounts.

• Design, sell, and manage targeted marketing campaigns using insights and custom research, delivering measurable success against client KPIs.

• Utilize shopper intelligence databases to provide a deeper understanding of client challenges and opportunities, developing tailored solutions that meet business objectives.

• Leverage advanced analytics to evaluate and optimize campaign performance, ensuring high ROI and making data-driven recommendations for continuous improvement.

• Build and manage relationships across multiple clients and functions (brand marketing, field sales, consumer promotion) at all levels, becoming a trusted partner.

• Proactively address client needs by confirming objectives, conducting regular strategy sessions, and offering consultative guidance to align campaigns with their KPIs.

• Develop business plans that include Omni-Channel solutions and new advertising capabilities to increase client penetration and sustainable revenue growth.

• Manage accounts, including revenue forecasting, program management, budgets, and accounts receivable, ensuring efficient operations and financial management.

• Mentor and coach team members, sharing expertise in consultative sales, marketing strategy, and data analytics to elevate overall team performance.

• Lead cross-functional collaboration to ensure seamless program execution, managing budgets, and achieving business goals through strong team coordination.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred.

• 5 to 8 years of experience in consultative sales, brand development, or marketing with a focus on driving revenue growth and managing strategic client relationships.

• Proven expertise in developing and implementing go-to-market strategies, aligning business plans with long-term revenue growth objectives.

• Strong analytical skills, with the ability to leverage data-driven insights, shopper intelligence databases, and advanced analytics to optimize marketing campaign performance.

• Experience managing marketing campaigns that deliver measurable results against client KPIs, with a track record of successful campaign design and execution.

• In-depth understanding of the retail and CPG industries, with the ability to provide consultative guidance and tailor solutions to meet client business objectives.

• Proficiency in Salesforce, Excel, and PowerPoint, with familiarity in using syndicated data tools such as Nielsen, IRI, and Catalina for data-driven decision making.

• Exceptional relationship management skills, capable of building and maintaining relationships across multiple functions (brand marketing, field sales, consumer promotion) and at all organizational levels.

• Strong financial acumen, including experience in revenue forecasting, program management, budgeting, and accounts receivable to ensure efficient operations.

• Leadership and mentoring experience, with the ability to coach and develop team members in sales strategy, marketing, and data analytics.

• Track record of leveraging innovation, using cutting-edge solutions and industry trends to create value for clients and stay ahead in a competitive market.

• Willingness to travel overnight as needed, to meet with clients, strengthen relationships, and ensure the success of marketing initiatives.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com or follow us on LinkedIn.

Catalina is committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy which provides details on how we process the data you provided for job applications.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Total Rewards & Compensation

Catalina offers a comprehensive suite of benefit programs to support your health and well-being, professional goals, and financial security.

• Medical + Rx Plan Choices

• Dental & Vision Coverage

• Learning & Development Resources

• 401k with Matching Contributions

• Flexible Time Off

• Employee Wellness Initiatives

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience.

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