Quality Specialist

Why Catalina? Catalina Marketing Costa Rica is part of the Catalina Group which is headquartered in the United States. The Catalina Group delivers omni-channel solutions to its customers with a long-standing history of rich data assets, but the company also recognizes its greatestasset is its people. The company’s guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

The Opportunity

The Quality Team ensures client satisfaction by preventing errors, minimizing financial risks, and enhancing business efficiency. Reporting to the Customer Delivery & Quality Manager, this role offers a holistic view of Catalina's business, fostering cross-functional experience. As a Quality Specialist, you play a key role in ensuring marketing campaign integrity within the Catalina Media Platform. Leveraging Clickup, you manage meticulous pre-launch checks, conduct comprehensive quality assessments, and apply critical thinking skills. The primary focus is on Retail In-store advertising/promotion.

• Ensure marketing campaign integrity through meticulous pre-launch quality checks on data, coupons, brands, and campaign elements, ensuring accuracy and alignment with client expectations in the Catalina Media Platform (CMP)

• Verify all campaign elements for accuracy, ensuring a 100% correct setup by cross-checking against internal sources used by Client Managers, Media Service Executives and Data Analysts to ensure accurate campaign measurements and creative elements.

• Review a target of 20+ offers per day, ensuring meticulous attention to detail and accuracy in campaign data.

• Effectively manages time and collaborates within the team to meet business demand and production goals.

• Utilize the Salesforce Clickup pipeline to track and manage all campaign projects handed off from Client Managers, ensuring a systematic approach to quality assurance.

• Promptly report any quality failures by filling out a detailed quality review form, adding findings, and calling out items that require updating or correction.

• Effectively manage objections to fail reports with tact and professionalism, identifying defects and reinforcing the QA process to limit liability and risk.

• Analyze data, identify trends, and propose controls and process enhancements for Client Managers, Media Service Executives and Data Analysts Business Consultants (BC), Customer Delivery Managers (CDM), and Campaign Specialists (CS) to reduce failure rates and improve overall quality effectively.

• Conduct risk assessments to proactively identify potential defects and areas that require heightened scrutiny during quality checks.

• Explore and implement strategies to optimize efficiency in quality checks, ensuring effective use of time and resources.

• Review and enhance Standard Operating Procedures (SOPs) to address gaps and improve processes.

• Become a Subject Matter Expert (SME), providing guidelines and ensuring continuous improvement in campaign processes.

• Conduct training sessions for new team members, emphasizing client setups in the platform, SOP specifications, document storage, and accurate information identification.

• Conduct regular calibration sessions to reinforce team knowledge across multiple in-store products, clients, and accounts, ensuring alignment and proficiency in checking various aspects of campaigns.

• Apply critical thinking skills to assess tech requirements, ensuring alignment with specifications and avoiding potential system limitations.

• Engage in client calls/meetings to regularly touch base with our clients, sharing insights into Quality and possible improvement areas

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred; or equivalent experience.

• Minimum of 1+ years of experience in quality assurance, preferably in a marketing or campaign management environment.

• Meticulous in conducting pre-launch quality checks, ensuring accuracy in data, coupons, brands, and all campaign elements.

• Demonstrated experience in analyzing data, identifying trends, and proposing process improvements

• Effective verbal and written communication skills for reporting quality failures, proposing controls, and collaborating within the team

• Demonstrate outstanding customer focus through a customer-oriented approach, responsive communication, and the ability to build strong partnerships internally. Exhibit proficiency in handling difficult situations with tact and effectiveness.

• Demonstrated ability to manage time effectively, meeting targets of reviewing 20 12+ offers per day while maintaining meticulous attention to detail. Excel in managing multiple projects and deadlines, demonstrating exceptional performance under pressure.

• Experience in conducting risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks.

• Proficiency in using Salesforce and other relevant tools for campaign tracking.

• Skilled in collaborative teamwork, fostering effective communication within the team to meet business demand and production goals.

• Familiarity with Standard Operating Procedures (SOPs) and the ability to enhance them for process improvement.

• Strong understanding of campaign elements, including data, coupons, brands, and related components preferred.

• Critical thinking skills and ability to assess tech requirements to ensure alignment with specifications.

• Strong proficiency with PowerPoint, Excel, SharePoint, and Word.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.