Quality Specialist

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks, and measures sales lift for leading CPG retailers and brands. Powered by the world’s most extensive shopper database, Catalina’s mobile, online, and in-store networks personalize the consumer path to purchase, delivering $7.9 billion in relevant consumer value each year.

Catalina’s highest priority is ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust essential to the continued success of our business partners and Catalina. Based in St. Petersburg, Florida, Catalina has operations in the United States, Europe, and Japan. To learn more, visit www.catalina.com or follow us on Twitter @Catalina.

Our Team

The Quality Assurance (QA) team ensures flawless execution of print and digital advertising campaigns on behalf of the nation’s largest CPG brands, grocery retailers, and agencies.

Reporting to the Senior Manager, Quality Assurance, this role partners with teams across the campaign value stream, including Sales Support, Advertising Operations, Account Management, and Production Services.

As a Quality Specialist, you will play a key role in ensuring marketing campaign integrity within Catalina platforms. Using Salesforce, you will manage meticulous pre-launch checks, conduct comprehensive quality assessments, and apply critical-thinking skills. The primary focus is on CPG, agency, and retail in-store and digital advertising and promotions.

Responsibilities

• Ensure marketing campaign integrity through meticulous pre-launch quality checks of data, coupons, brands, and campaign elements, ensuring accuracy and alignment with client expectations in Catalina platforms.
• Verify all campaign elements for accuracy, ensuring a 100% correct setup by cross-checking against internal sources and confirming accurate campaign measurements and creative elements.
• Review a target of 12 or more offers per day, maintaining meticulous attention to detail and accuracy in campaign data.
• Manage time effectively and collaborate within the team to meet business demand and production goals.
• Periodically conduct group quality checks to support comprehensive quality assurance and shared insights.
• Use the Salesforce pipeline to track and manage all campaign projects handed off from Campaign and Ad Operations Specialists, ensuring a systematic approach to quality assurance.
• Promptly report quality failures by completing detailed quality review forms, documenting findings, and identifying items requiring updates or correction.
• Manage objections to fail reports with tact and professionalism, identifying defects and reinforcing the QA process to limit liability and risk.
• Conduct risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks.
• Explore and implement strategies to improve the efficiency of quality checks and the effective use of time and resources.
• Review and enhance standard operating procedures (SOPs) to address gaps and improve processes.
• Become a subject-matter expert across various solution channels, providing guidance and supporting continuous improvement in campaign processes.
• Conduct training sessions for new team members on client setups in the platform, SOP specifications, document storage, and accurate information identification.
• Conduct regular calibration sessions to reinforce team knowledge across multiple in-store products, clients, and accounts, ensuring alignment and proficiency in campaign review.
• Apply critical-thinking skills to assess technical requirements, ensuring alignment with specifications and avoiding potential system limitations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.
• Minimum of three years’ experience in quality assurance, preferably in a marketing or campaign-management environment.
• Meticulous approach to conducting pre-launch quality checks, ensuring accuracy across data, coupons, brands, and all campaign elements.
• Demonstrated experience analyzing data, identifying trends, and proposing process improvements.
• Effective verbal and written communication skills for reporting quality failures, proposing controls, and collaborating within the team.
• Strong customer focus, including responsive communication and the ability to build effective internal partnerships.
• Ability to handle difficult situations with tact and effectiveness.
• Demonstrated ability to manage time effectively, meet targets of reviewing 12 or more offers per day, and maintain meticulous attention to detail while managing multiple projects and deadlines under pressure.
• Experience conducting risk assessments to identify potential defects and areas requiring heightened scrutiny during quality checks.
• Proficiency using Salesforce and other relevant tools for campaign tracking and workflow support.
• Highly preferred: experience creating, maintaining, and reporting on Salesforce dashboards.
• Basic familiarity with Python or similar scripting languages is preferred. The ability to use simple tools or scripts to support quality checks, data analysis, or process improvement is a plus.
• Strong collaborative teamwork skills, with the ability to foster effective communication to meet business demand and production goals.
• Familiarity with SOPs and the ability to enhance them to support process improvement.
• Preferred: strong understanding of campaign elements, including data, coupons, brands, and related components.
• Critical-thinking skills and the ability to assess technical requirements to ensure alignment with specifications.
• Strong proficiency in PowerPoint, Excel, including basic macro development, SharePoint, and Word.

Diversity, Inclusion + Belonging

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with the support, resources, and opportunities to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

Catalina is committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Total Rewards & Compensation

Catalina offers a competitive total rewards package which includes a 401k with matching contributions; medical +Rx, vision, and dental coverage; tuition reimbursement, and a broad range of other benefits. Learn more at My Catalina Benefits

Compensation for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience.

This compensation and benefits information is based on Catalina’s good faith estimate as of the date of publication and may be modified in the future.