Quality Specialist

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks, and measures sales lift for leading CPG retailers and brands. Powered by the world’s most extensive shopper database, Catalina’s mobile, online, and in-store networks personalize the consumer path to purchase, delivering $7.9 billion in relevant consumer value each year.

Catalina’s highest priority is ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust that is paramount to the continued success of our business partners and Catalina.

Based in St. Petersburg, Florida, Catalina has operations in the United States, Europe, and Japan. To learn more, visit www.catalina.com or follow us on Twitter @Catalina.

The Opportunity

The Quality Assurance (QA) team’s role is to ensure flawless campaign execution of print and digital advertising campaigns on behalf of the nation’s largest CPG brands, grocery retailers, and agencies.

Reporting to the Senior Manager, Quality Assurance, this role partners with all teams within the campaign value stream, working directly with Sales Support, Advertising Operations, Account Management, and Production Services.

As a Quality Specialist, you play a key role in ensuring marketing campaign integrity within Catalina Platforms. Leveraging Salesforce, you will manage meticulous pre-launch checks, conduct comprehensive quality assessments, and apply critical thinking skills.

The primary focus is on CPG, Agency, and Retail In-Store and Digital advertising/promotions.

Responsibilities

• Ensure marketing campaign integrity through meticulous pre-launch quality checks on data, coupons, brands, and campaign elements, ensuring accuracy and alignment with client expectations in Catalina Platforms.
• Verify all campaign elements for accuracy, ensuring a 100% correct setup by cross-checking against internal sources to ensure accurate campaign measurements and creative elements.
• Review a target of 12+ offers per day, ensuring meticulous attention to detail and accuracy in campaign data.
• Effectively manage time and collaborate within the team to meet business demand and production goals.
• Periodically conduct group quality checks for comprehensive quality assurance and shared insights.
• Utilize the Salesforce pipeline to track and manage all campaign projects handed off from Campaign/AdOps Specialists, ensuring a systematic approach to quality assurance.
• Promptly report any quality failures by completing a detailed quality review form, documenting findings, and identifying items that require updating or correction.
• Effectively manage objections to fail reports with tact and professionalism, identifying defects and reinforcing the QA process to limit liability and risk.
• Conduct risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks.
• Explore and implement strategies to optimize efficiency in quality checks, ensuring effective use of time and resources.
• Review and enhance Standard Operating Procedures (SOPs) to address gaps and improve processes.
• Become a Subject Matter Expert (SME) across various solution channels, providing guidelines and supporting continuous improvement in campaign processes.
• Conduct training sessions for new team members, emphasizing client setups in the platform, SOP specifications, document storage, and accurate information identification.
• Conduct regular calibration sessions to reinforce team knowledge across multiple in-store products, clients, and accounts, ensuring alignment and proficiency in checking various aspects of campaigns.
• Apply critical thinking skills to assess technical requirements, ensuring alignment with specifications and avoiding potential system limitations

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.
• Minimum of 3+ years of experience in quality assurance, preferably in a marketing or campaign management environment.
• Meticulous approach to conducting pre-launch quality checks, ensuring accuracy in data, coupons, brands, and all campaign elements.
• Demonstrated experience analyzing data, identifying trends, and proposing process improvements.
• Effective verbal and written communication skills for reporting quality failures, proposing controls, and collaborating within the team.
• Demonstrated outstanding customer focus through a customer-oriented approach, responsive communication, and the ability to build strong internal partnerships.
• Ability to handle difficult situations with tact and effectiveness.
• Demonstrated ability to manage time effectively, meeting targets of reviewing 12+ offers per day while maintaining meticulous attention to detail.
• Ability to manage multiple projects and deadlines while demonstrating exceptional performance under pressure.
• Experience conducting risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks.
• Proficiency using Salesforce and other relevant tools for campaign tracking and workflow support.
• Highly preferred: Experience with Salesforce dashboard creation, maintenance, and reporting.
• Preferred: Basic familiarity with Python or similar scripting languages. The ability to use simple tools or scripts to support quality checks, data analysis, or process improvement is a plus.
• Skilled in collaborative teamwork, fostering effective communication within the team to meet business demand and production goals.
• Familiarity with Standard Operating Procedures (SOPs) and the ability to enhance them for process improvement.
• Strong understanding of campaign elements, including data, coupons, brands, and related components is preferred.
• Strong critical thinking skills and the ability to assess technical requirements to ensure alignment with specifications.
• Strong proficiency with PowerPoint, Excel (including basic macro development), SharePoint, and Word.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.