Digital Ad Operations Specialist

WHY CATALINA

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters (280 million) of American shoppers.  With the world’s largest shopper purchase history database driving personalized media across our networks, Catalina drives lift and loyalty for the world’s leading retailers and CPG brands. We target consumers with the right behavior-based message when it’s most impactful via the channel that’s most likely to reach them — digital or in the store.

OUR TEAM

Infillion Catalina seeks an Intermediate Digital Ad Operations Specialist to join our dynamic cross-functional team. The  Intermediate Digital Ad Operations Specialist reports to the Manager of Digital Ad Operations. This role is responsible for making real-time media investment decisions to drive client campaign performance and returns  on ad spend. The team manages multi-million-dollar budgets, ensuring the right message is delivered to the right  consumer at the right time. 

This key team member will need to be comfortable working on multiple accounts across various DSPs, and be a stickler for  organization. The Intermediate Ad Ops Specialist will act as the first escalation point for the more junior team members and cross functional stakeholders, while performing deep dives into performance/margin improvement. Main duties will involve trafficking online ads, including programmatic campaigns, managing programs against KPIs through daily optimization, margin management, and reporting. 

WHAT YOU WILL BE DOING

• Ensure timely trafficking of all banner, video, native, and rich media units across mobile, desktop, and CTV advertising campaigns 

• Standard compliance and quality check of all setup deliverables, including creatives and tags

• Maintain strong troubleshooting (QA) expertise at the campaign, line item, and creative level 

• Collaborate with cross-functional teams to support performance solutions for each client 

• Ensure all client delivery restrictions are followed 

• Support the targeting and media strategy of assigned advertiser accounts 

• Apply RTB buying strategies, optimization algorithms, data visualization, and best practices across multiple platforms 

• Proactively make recommendations to teams and consult on media restrictions to provide an understanding of the client on the levers that influence the delivery of Success Metrics 

• Deliver all campaigns in full and on time, meeting or exceeding client performance benchmarks • Maintain margin goals  

• Delivery of campaigns against the goal 

• Performance against client KPIs 

• Serve as a mentor/guide to more junior team members 

• Participate in digital product testing and workflow enhancement processes

WHAT YOU BRING TO THE TEAM

• 3+ years of online work experience – preferably experience from a programmatic vendor or agency

• Bachelor’s degree (major areas of focus: media, marketing, or IT preferred)  

• Understanding patterns, statistics, and probabilities to discover new opportunities  

• Customer service experience

• Knowledge of the internet and its commercial/marketing benefits 

• Strong analytical, sales, and written skills 

• Well-developed communication and presentation skills 

• Effective client management skills with a strong customer focus 

• Advanced computer skills (e.g. PowerPoint, Excel, Word, Outlook, and internet) 

• Outstanding troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally

• Experience with HTML, JavaScript, Flash Action Script, video, and other various forms of rich media online  creative formats and related code preferred 

• Working knowledge of Rich Media/third-party ad server vendors such as DFA, Flashtalking, Sizmek, DCM,  Pointroll, etc.  

• Ability to work with a wide range of people at all decision-making levels 

• Excellent planning and organization discipline 

• Results /goal-oriented 

• AI experience preferred

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job.  Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Note to Recruiters and Placement Agencies:  We do not accept unsolicited resumes from outside recruiters /placement agencies.  Catalina will not pay fees associated with resumes presented through unsolicited means.