Campaign Specialist
Why Catalina? Catalina Marketing Costa Rica is part of the Catalina Group which is headquartered in the United States. The Catalina Group delivers omni-channel solutions to its customers with a long-standing history of rich data assets, but the company also recognizes its greatest asset is its people. The company’s guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.
The Opportunity
The Campaign Specialist at Catalina will optimize end-to-end campaign execution, translating diverse business requirements into precise technical specifications for setup, optimization, and delivery. In collaboration with Sales, Product Support, Operations, and Analytics, this pivotal role ensures high-quality campaigns for our internal clients. As a member of the Global Operations team in the personalized digital media leader, Catalina, your attention to detail, accuracy, and proficiency in executing campaigns will play a vital role in our success. Join our collaborative team, contribute to seamless campaign delivery for internal clients, and thrive in a fast-paced environment, solving problems with agility and adapting to evolving systems. This Costa Rica based role will support teams in the United Kingdom.
Ensure accurate and high-quality campaign execution by translating business requirements into technical specifications, conducting a thorough analysis of campaign details, and entering the resulting technical specifications into our Catalina Media Platform for effective campaign creation.
Accurately execute client in-store campaigns, adhering to client-defined KPIs, utilizing multiple platforms, and applying best practices informed by historical insights.
Translate diverse business requirements into precise technical specifications for seamless campaign execution.
Participate in handover calls to align with campaign objectives, seek clarification, and ensure a comprehensive understanding of client needs.
Implement thorough self-check processes to ensure the highest quality of campaign execution, addressing any missing specifications at handoff.
Execute campaigns based on business requirements provided by Sales to achieve anticipated outcomes.
Ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.
Demonstrate flexibility and proactive critical thinking to identify and address potential roadblocks through a comprehensive understanding of the campaigns intent, and if any uncertainties or discrepancies arise, proactively communicate, and seek the right direction.
Collaborate proactively with internal partners to troubleshoot and address issues specific to campaign execution, ensuring effective communication and resolution.
Keep key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers that may prevent or delay Catalina from delivering against client investment and plan.
Adhere to execution best practices, ensuring overall quality and compliance standards, and effectively managing against retailer and/or industry-specific requirements.
Collaborate with Commercialization teams to contribute to the planning, piloting, and execution of new third-party partner integrations as experience and proficiency in the role grow.
Stay current with media campaign management tools, acting as an internal consultant and knowledge resource on the Catalina Media Platform (CMP) and targeting capabilities to align with specific campaign objectives.
Deliver training sessions for various teams within Catalina, facilitating the sharing of knowledge across different departments.
Other duties as assigned to support the overall success of the team and company.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; or equivalent experience is preferred but not required.
1+ years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels; digital channel preferred but not required.
Familiarity with campaign setup and execution comprised of multiple media channels.
Strong technical skills to effectively translate business requirements into precise technical specifications and successfully input them into the Catalina Media Platform.
Ability to conduct thorough analyses of campaign details, ensuring accuracy and high quality in execution.
Understanding and experience in executing in-store campaigns aligned with client-defined Key Performance Indicators (KPIs) while leveraging multiple platforms and historical insights.
Demonstrated customer orientation, responsiveness, and the ability to build partnerships internally.
Proven capability to handle difficult situations and ensure a positive experience for clients and internal stakeholders throughout campaign execution.
Excellent verbal, interpersonal, and written communication skills to actively participate in handover calls , align with campaign objectives, seek clarification, and ensure a comprehensive understanding of client needs.
Efficient management of timelines to ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.
Proactive critical thinking and flexibility to identify and address potential roadblocks, ensuring a comprehensive understanding of the program's intent.
Collaborative approach to troubleshooting and addressing issues specific to campaign execution, ensuring effective communication and resolution.
Skill in keeping key partners and leadership informed of any barriers that may impact Catalina's ability to deliver against client investment and plan.
Proficiency in creating documentation and recommending process changes and solutions.
Demonstrated ability to effectively manage multiple projects and meet deadlines while thriving in high-pressure environments.
Strong cross-functional collaboration skills with the ability to effectively influence stakeholders across diverse teams.
Demonstrates exceptional organizational abilities, superior follow-through, and meticulous attention to detail.
Strong proficiency with PowerPoint, Excel, and Word; experience using Salesforce.com preferred.
Results-oriented with a sense of urgency, persistence, and strong problem-solving skills, motivated to achieve goals.
About Catalina
Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica and Europe. To learn more, please visit www.catalina.com or follow us on LinkedIn.
We are committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.
We are committed to providing equal employment opportunities to all individuals and maintaining a safe, drug-free workplace in compliance with Costa Rican labor laws.
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