Analyst, Field Analytics
Why Catalina? Catalina Marketing Costa Rica is part of the Catalina Group which is headquartered in the United States. The Catalina Group delivers omni-channel solutions to its customers with a long-standing history of rich data assets, but the company also recognizes its greatest asset is its people. The company’s guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.
The Opportunity
As an Analyst in Field Analytics, you will play a key role in supporting both internal teams and external partners by providing data-driven insights and actionable recommendations. In this role, you'll use your analytical skills to evaluate shopper campaigns, develop targeted reports, and assist in optimizing client strategies. You'll collaborate closely with the sales team and clients, ensuring that data insights align with their business objectives and initiatives. This position requires proficiency in data integration and analysis, utilizing tools like Python, R, and Databricks to drive impactful results.
The position reports to the Executive Director of Field Analytics.
Providing analytical insights that identify and quantify business opportunities and lead to business opportunities and improved shopper campaign performance and new client initiatives
Analyze consumer data to provide digital/in-store campaign measurement and insights, and clearly present findings to internal stakeholders and senior field analytics team members.
Integrate consumer data from different types of data storage platforms using Python/R and Databricks
Developing standard and/or custom reports for audiences targeting, insights, and measurements
Providing targeting solutions that optimize the client’s strategies and consumer value propositions
Evaluating performance of targeted shopper campaigns using appropriate analyses
Working with both Field Analytics and Sales teams to build relationships with key contacts on client accounts
Performing ad hoc custom analyses to help design future digital/in-store marketing campaigns
Qualifications
Bachelor’s Degree required; Master’s preferred in Statistics, Math, Business Analytics, or other related quantitative fields (Data Science, etc.)
1+ years of experience, preferably in a related field (analytics, retail, consulting, etc.) using Python or R in a quantitative and/or analytical capacity
Ability to rapidly develop sufficient familiarity with proprietary data systems and IT infrastructure to extract data needed to support quantitative research projects
Extensive experience with SQL required
Previous experience working analyzing digital promotional data within a CPG, retail or data-driven environment helpful
Experience preferred in advanced Python development (ie pandas), modeling, segmentation; and development of visualization data in Power BI
Experience preferred with cloud computing platforms (e.g., Databricks); PySpark, Snowflake
Excellent communication and presentation skills
Proficient in Microsoft Office Software
About Catalina
Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica and Europe. To learn more, please visit www.catalina.com or follow us on LinkedIn.
We are committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.
We are committed to providing equal employment opportunities to all individuals and maintaining a safe, drug-free workplace in compliance with Costa Rican labor laws.
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