Campaign Specialist
Catalina Marketing UK SAS; company affiliated with Catalina Marketing Corporation (*)
Why Catalina? Catalina UK is the leading multi-channel shopper activation business and has created a Retail Centre of Excellence which has consistently been awarded one of the UK’s ‘Great Places to Work’. We are passionate about transforming data into insights, and insights into action through a seamless consumer experience that drives results for our Retail customers and their CPG partners. Our sole mission is to convert shoppers into buyers, and buyers into loyal fans so that we are the UK Retailers’ partner of choice for shopper engagement and loyalty.
The Opportunity
The Campaign Specialist at Catalina will optimize end-to-end campaign execution, translating diverse business requirements into precise technical specifications for setup, optimization, and delivery. In collaboration with Sales, Product Support, Operations, and Analytics, this pivotal role ensures high-quality campaigns for our internal clients. As a member of the Global Operations team in the personalized digital media leader, Catalina, your attention to detail, accuracy, and proficiency in executing campaigns will play a vital role in our success. Join our collaborative team, contribute to seamless campaign delivery for internal clients, and thrive in a fast-paced environment, solving problems with agility and adapting to evolving systems.
This role is based in the United Kingdom (London area).
Ensure accurate and high-quality campaign execution by translating business requirements into technical specifications, conducting a thorough analysis of campaign details, and entering the resulting technical specifications into our Catalina Media Platform for effective campaign creation.
Accurately execute client in-store campaigns, adhering to client-defined KPIs, utilizing multiple platforms, and applying best practices informed by historical insights.
Translate diverse business requirements into precise technical specifications for seamless campaign execution.
Participate in handover calls to align with campaign objectives, seek clarification, and ensure a comprehensive understanding of client needs.
Implement thorough self-check processes to ensure the highest quality of campaign execution, addressing any missing specifications at handoff.
Execute campaigns based on business requirements provided by Sales to achieve anticipated outcomes.
Ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.
Demonstrate flexibility and proactive critical thinking to identify and address potential roadblocks through a comprehensive understanding of the campaigns intent, and if any uncertainties or discrepancies arise, proactively communicate, and seek the right direction.
Collaborate proactively with internal partners to troubleshoot and address issues specific to campaign execution, ensuring effective communication and resolution.
Keep key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers that may prevent or delay Catalina from delivering against client investment and plan.
Adhere to execution best practices, ensuring overall quality and compliance standards, and effectively managing against retailer and/or industry-specific requirements.
Collaborate with Commercialization teams to contribute to the planning, piloting, and execution of new third-party partner integrations as experience and proficiency in the role grow.
Stay current with media campaign management tools, acting as an internal consultant and knowledge resource on the Catalina Media Platform (CMP) and targeting capabilities to align with specific campaign objectives.
Deliver training sessions for various teams within Catalina, facilitating the sharing of knowledge across different departments.
Other duties as assigned to support the overall success of the team and company.
Qualifications
Bachelor's degree in Marketing, Business, or a related field; or equivalent experience is preferred but not required.
1+ years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels; digital channel preferred but not required.
Familiarity with campaign setup and execution comprised of multiple media channels.
Strong technical skills to effectively translate business requirements into precise technical specifications and successfully input them into the Catalina Media Platform.
Ability to conduct thorough analyses of campaign details, ensuring accuracy and high quality in execution.
Understanding and experience in executing in-store campaigns aligned with client-defined Key Performance Indicators (KPIs) while leveraging multiple platforms and historical insights.
Demonstrated customer orientation, responsiveness, and the ability to build partnerships internally.
Proven capability to handle difficult situations and ensure a positive experience for clients and internal stakeholders throughout campaign execution.
Excellent verbal, interpersonal, and written communication skills to actively participate in handover calls , align with campaign objectives, seek clarification, and ensure a comprehensive understanding of client needs.
Efficient management of timelines to ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.
Proactive critical thinking and flexibility to identify and address potential roadblocks, ensuring a comprehensive understanding of the program's intent.
Collaborative approach to troubleshooting and addressing issues specific to campaign execution, ensuring effective communication and resolution.
Skill in keeping key partners and leadership informed of any barriers that may impact Catalina's ability to deliver against client investment and plan.
Proficiency in creating documentation and recommending process changes and solutions.
Demonstrated ability to effectively manage multiple projects and meet deadlines while thriving in high-pressure environments.
Strong cross-functional collaboration skills with the ability to effectively influence stakeholders across diverse teams.
Demonstrates exceptional organizational abilities, superior follow-through, and meticulous attention to detail.
Strong proficiency with PowerPoint, Excel, and Word; experience using Salesforce.com preferred.
Results-oriented with a sense of urgency, persistence, and strong problem-solving skills, motivated to achieve goals.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Other job-related tasks other than those specifically included in this description may be required.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification at any time. Duties and responsibilities may further be modified at the company’s discretion to reasonably accommodate individuals with disabilities.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
This position is considered a hybrid role.
Total Rewards
Catalina offers a comprehensive suite of programs to support your health and well-being, professional goals, and financial security.
A flexible work environment
An environment of continuous learning and development.
Clear progression path to roles such as Junior Client Manager, Client Manager and more.
A collaborative and supportive work environment.
Competitive base salary plus sales incentive bonus
Competitive benefits package including:
Contributory pension scheme
Private medical insurance
Life insurance
Permanent Health Insurance
24 days holiday excluding bank holidays, plus birthday day off
Cycle2work
Retail savings platform
Employee Assistance Program
More About Us
Catalina is a recognized leader in shopper intelligence and precisely targeted in-store and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver results for our customers. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com
We are committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.
(*) Nothing herein is intended to override the corporate separateness of local entities. Working relationships discussed herein do not necessarily represent a reporting connection, but may reflect a functional guidance, stewardship, or service relationship. Catalina Marketing Corporation has numerous affiliates, many with names that include Catalina or Catalina Marketing. For convenience and simplicity, those terms and terms like corporation, company, our, we and its are sometimes used as abbreviated references to specific affiliates or affiliate groups. Abbreviated references describing global or regional operational organizations and global or regional business lines are also sometimes used for convenience and simplicity.
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