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Product Manager, Audience & Data

Job Number: R0001797 Posted On: 09/03/2021 Location: Utah Additional Locations: Georgia; Illinois; New York;
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Data and information are core assets of the enterprise and Catalina’s ability to successfully aggregate, productize and monetize these assets more effectively is critical.  The company has invested in attracting a world class team of industry leaders to drive this effort. This role is available for remote work.    

Catalina is looking for a talented Sr. Product Manager – Audiences & Data to work with internal stakeholders to drive product strategy and development of Catalina’s physical to digital real-time identity graph and manage Catalina’s data gathering strategy in the digital space using 1st and 3rd party datasets. This is a hands-on job for a dynamic individual who will be managing all phases of technical product management related to omnichannel identity mapping and data gathering across digital (desktop, mobile, TV, etc.) and instore channels.  Th Sr. Product Manager – Audiences & Data will focus on Catalina’s Audience and Data products that deliver Catalina’s rich dataset to partners and brands. As a part of this role, the Sr. Product Manager – Audiences & Data, working with their Product Management Leaders, the Sr. Product Manager – Audiences & Data will help assess market needs, quantify opportunity, write requirements, work with the broader team to prioritize roadmap, and help drive product releases across cross-functional development teams (primarily Development, Finance, Analytics, Solutions, and Marketing). In addition, this individual will help create marketing requirements, product positioning, administration and sales support. This person will also take point on advocating the products with partners and clients as needed.  


  • Help manage the creation and articulation of key value propositions, use cases and features/functionality, and market/business requirements  

  • Work with internal stakeholders to maintain Catalina’s Programmatic Audience and Data-as-a-Service requirements and roadmaps  

  • Join team standups and work with the assigned Product Owner to ensure product feature requirements are being adhered to 

  • Ensure all product releases meet the functionality, performance and quality standards   

  • Ensure that all products and services adhere to Catalina’s data privacy and regulatory compliance 

  • Provide Sales with training and support, including traveling to partner and client locations as necessary   

  • Keep business, development and executive stakeholders informed of status and issues   

  • Work within the defined Product Management processes and contribute on-going process expansion and improvement ideas. 


  • 4+ years’ experience in product management, or similar functions for technical products 

  • At least 2 years’ experience as a product manager for Data products within the Digital advertising ecosystem  

  • General understanding of the usage of digital and physical ad identifiers for targeting and measurement use-cases  

  • Understanding of the AdTech ecosystem and the roles of key players (including DSPs, DMPs, exchanges, etc.) 

  • Basic understanding of various Databases, Cloud Storage Locations and Data Schemas 

  • Experience creating and managing strategic product roadmaps to advance a digital business  

  • Experience working with Sales teams to ensure proper delivery of digital product messages 

  • Bachelor's or Masters Degree with coursework in computer science, analytics, data science

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

This role is to be filled outside of the state of Colorado.

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