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Sr Director, Brand Development - Retail

Job Number: R0001991 Posted On: 04/22/2022 Location: St. Petersburg, Florida Additional Locations: United States; Remote - United States
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Our Team

You will be joining Catalina’s US Retail team; regarded in the industry as best-in-class in driving sales, increasing loyalty and reducing costs for retailers everywhere.  With access to the world’s largest consumer behavior database, you will be part of a unique sales team which provides insights and value, resulting in being viewed as indispensable partners by our retail partners.


The Senior Director will support driving Catalina’s strategic direction in Retail relationships that will drive customer success.  In addition, you will collaborate with cross-functional teams to execute on strategic plans, bringing new capabilities and initiatives to Retail partners.  You will be responsible for partnering with Retail sellers, leaders and cross-functional partners to ensure and enable strategic partnerships that are focused on expanding Catalina’s digital and in-store business capabilities including digital signage, promotions kiosks, and other in-store technology providers; plus consumer reach, and content distribution through Catalina’s in-store network. 

  • Strategic partner on high value Retail accounts, navigating success from inception to delivery:

    • Creation, collaboration & execution on key engagement touchpoints (i.e. – Discovery meetings, Top 2 Tops, QBRs, Innovation Sessions, etc.)

  • Measure Retailer relationship progress and success through account deep dives, deliverable trackers, and the Retail Strategic Workbook​.  Nurture new accounts, highlighting early successes and advocating for scaling of our technology across their business.

  • Support contract engagement, as needed, in the development of proposals and response to proposals.  Facilitate engagement with Contract renewal lead.

  • Product & Commercialization ​– development, application, alignment to customer value proposition

    • Ensure Product collateral is updated for Account Teams and Customer, and (where necessary) customized to the Retailer

  • In conjunction with the Retail team and leadership, develop objectives and strategies in support of business development goals

  • Facilitate and coordinate business development action plans for Retailers, engaged with the highest levels of the Retail organization

  • Communicate results, timelines and status, to a broad and targeted audience, including the most senior executives in the company, on an informal and formal basis

  • Understand and stay abreast of the competitive ecosystem developments and assess how they impact Catalina


  • Bachelor's degree required, MBA preferred

  • 8+ years of experience working in a CPG/Retail sales environment

  • 2+ years project management experience

  • Demonstrates market and industry knowledge and recognizes changing market trends

  • Demonstrates the ability to link corporate strategic goals to customer facing solutions

  • Strong collaboration skills and ability to work alongside multiple team members

  • Proven record of meeting/exceeding established goals

  • Excellent presentation, written and verbal communication skills

  • Ability to build business cases and value propositions to justify partnerships

  • Ability to generate content to present new ideas, concepts and strategies

  • Ability to communicate with all levels within customer/prospect’s organization

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

This role is to be filled outside the state of Colorado.



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