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Director, Media and Data Service Sales

Job Number: R0002147 Posted On: 11/10/2022 Location: St. Petersburg, Florida Additional Locations: Remote - USA, United States of America
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Why Catalina? Catalina delivers omni-channel solutions to our customers with a long-standing history of rich data assets, but our greatest asset is our people.Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful.When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally

Our Team

We are highly motivated group that is privileged to work with the country’s largest Retailers, CPG companies & their agencies.  We specialize in the strategic development of Catalina’s relationships and delivering solutions for our clients. A passion for teamwork, innovation, and entrepreneurship drive our group to deliver the best performing marketing activation and attribution solutions within the industry.  This position may be performed as a remote, work from home position; the ideal candidate will be in the Eastern or Central time zone.


  • Develop and cultivate relationships with key media buying decision-makers at digital media, media planning, and shopper marketing agencies. You will be responsible for leading the agency relationship and coordinating with CPG Sales partner assigned to the brand the agency is supporting.

  • Achieve or exceed quarterly and annual sales revenue goals inclusive of incremental revenue from digital and media agencies for assigned territory.

  • Accurately forecast revenue for your assigned accounts and deliver timely weekly, monthly, and quarterly reports to sales management.

  • When working directly with the manufacturer, guide brand client’s digital/CTV strategy and tactical planning under direction of CPG Sales account partner, when needed. Share digital subject matter expertise with CPG Sellers in assigned territory.

  • Demonstrate consultative selling skills in enabling agencies & customers to drive their business and achieve their objectives. Utilize Catalina’s data and insights in client and agency conversations. Build strong and impactful marketing strategies & proposals for agencies & clients.

  • Deliver account management oversight on digital/CTV/OOH managed service & self-service audience, data licensing and measurement campaigns.

  • Partner with internal teams and/or 3rd party vendor teams to design digital program execution (e.g., audience, media format & channels, promotional CTA) and measurement plan.

  • Collaborate with Client Service Manager (CSM) account partners to ensure on-time and on-plan campaign delivery and that post-campaign wrap-up reports are properly analyzed for digital campaign measurement reporting that provide actionable insights to agencies & clients.

  • Lead digital/CTV campaign performance and learning reporting to agencies, with recommendations for future planning.


  • Bachelor’s degree in business, marketing, or related field

  • Minimum of five years of experience working at or selling to digital media or media planning agencies. Experience and relationships within Group M agencies a plus.

  • Strong understanding of programmatic media, media technologies & channels, digital/TV media and agency organization, as well agency/trading desk dynamics

  • Proven success with new account/agency selling to senior level clients

  • Experience partnering with CPG industry and digital customer/consumer data

  • Proficiency with MS Office suite and managing contacts/workflow with CRM technology (Salesforce)

  • Ability to travel as needed.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position in accordance with our remote work policies. This role is to be filled outside of the state of Colorado.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.



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