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CRM Marketing Manager

Job Number: R0002042 Posted On: 07/01/2022 Location: St. Petersburg, Florida Additional Locations: Remote - USA, United States of America
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Our Team

Do you want to join a small but mighty team of magnificent marketers? As our business evolves and grows, we need a CRM Marketing Manager to help take our demand generation to the next level.

Where will you be based? Well, that is up to you. While we offer shared workspaces in several regions across the U.S., including Atlanta, Chicago, Cincinnati and Tampa Bay, Catalina offers a flexible approach enabling all team members to work remotely as desired.

The most important consideration will be your demonstrated expertise in the areas summarized below:   


As CRM Marketing Manager, you will focus on helping generate leads and maintaining sales-qualified relationships to increase revenue. Doing so includes:

Demand Generation Activities

  • Acting as a co-administrator and super user for our Pardot activities, driving integration with our CRM platform (Salesforce), while ensuring compliance, data hygiene and fair attribution of account settings.

  • Planning, developing, and executing email marketing campaigns, including customer segmentation/list development, vertical-specific (CPGs, Media Agencies, Retailers) product messaging, and performance tracking.

  • Planning, developing, and executing social media marketing for corporate, brand, and product campaigns

  • Supporting digital marketing efforts, including agency collaboration, for PPC campaigns, SEO, and CRO.

  • Occasionally mining a wealth of internal shopper sales data and purchase behaviors to decipher key marketing communication points for targeted campaign messaging. 

Strategic and Tactical Alignment

  • Work closely with cross-functional team of Product Owners, Sales Leaders, and Analytics team members to initiate programs and campaigns that are strategically aligned with key business objectives.

  • Proactively lead the planning and execution of social media communication in a way that is consistent with the brand and adheres to communication quality standards

  • Building bridges with the Sales and Sales Ops organizations to progress toward an integrated, automated, and customer-centric sales & marketing approach.

Additionally, we are looking for a detail-oriented person to assist with marketing operations tasks that promote seamless collaboration and coordination across our group and cross-functional teams, including:

  • Updating the weekly Marketing Team calendar with input from the team for project tracking and integration.

  • Creating dashboards & periodic reporting of actions vs results to demonstrate tangible MROI

  • Assist the VP, Marketing and Communications with the budget tracking and PO/Invoice management


The following qualifications will allow you to shine in this role:

  • Excellent understanding and hands-on experience of marketing automation (5+ years of work experience)

  • Comprehensive understanding of B2B marketing (2+ years of work experience)

  • Hands-on Salesforceexperience (certification preferred)

  • Hands on Pardot experience (certification preferred)

  • Familiarity with other enterprise-scale marketing automation platform skills (e.g., Marketo, Hubspot, Eloqua, Marketing Cloud)

  • Experience with Google Analytics, Google Tag Manager, etc.

  • Readiness to learn – and apply learnings – every day

  • Refined written communication skills

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace

This role is to be filled outside the state of Colorado.



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