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Associate Director, Brand Development - Retail

Job Number: R0002254 Posted On: 04/27/2023 Location: St. Petersburg, Florida Additional Locations: Remote - USA, United States of America
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Why Catalina? Catalina delivers omni-channel solutions to our customers with a long-standing history of rich data assets, but our greatest asset is our people.   Our guiding principles set the stage for winning in the markets we serve, and our potential is powerful.   When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

Our Team

We are initiative-taking group that is privileged to work with the country’s largest Retail companies. We specialize in strategic development of Catalina’s largest and most innovative clients. A passion for innovation and entrepreneurship drives our group to deliver the best performing marketing activation and attribution solutions within the industry!


The Associate Director, Brand Development manages partnerships with Catalina’s CPG/manufacturing clients and uses industry-leading insights and innovation to achieve a client’s strategy and drive revenue. They serve as a trusted consultant, develop customer led program solutions aligned with client objectives, and prioritize goals through smart campaign recommendations using insights and custom research.

  • Build and manage relationships across multiple clients, multiple functions (brand marketing, field sales, consumer promotion) and at all levels of the organization.

  • Build strong relationships with client contacts & understanding of their unique objectives, and a solid understanding of their organization’s national/brand strategies as well as strategies of their retail partners.

  • Collaborate with clients to understand their business objectives & goals, and how Catalina can support with data insights and recommendations.

  • Work with cross-functional partners to develop measurement strategies, optimize and design campaigns for success, and achieve shared objectives with clients.

  • Present recommendations to clients, foster conversation, and tailor per client feedback.

  • Develop long-term business plans that include Omni-Channel solutions and new advertising capabilities to increase client penetration and sustainable revenue growth.

  • Successfully develop internal and external relationships to achieve success against strategic account plans.

  • Build out a cadenced communication plan to share intel on client accounts, discuss business opportunities, and scale more broadly.

  • Rapidly expand Catalina network, including partnering with cross-functional teams such as Analytics, Sales Support, Customer Delivery, Customer Success, Contracts, Accounting, and Legal, as well as their business counterparts on CPG/manufacturing and Retail Teams.

  • Manage accounts including revenue forecasting and the management of programs, budgets, and accounts receivable.

  • Adapt to distinct roles and responsibilities to effectively serve the needs of diverse clients and internal partners.


  • Bachelor’s degree 

  • 1 to 3 years previous sales/marketing experience in a Retail industry

  • Experience in digital/mobile roles in CPG industry or agency a plus

  • Strong knowledge of marketing and sales, with particular emphasis on the CPG manufacturer/retail sales environment and experience with digital marketing.

  • Possess excellent relationship building skills.

  • Ability to understand multiple retailer categories and make recommendations to address strategic initiatives.

  • Excellent communication skills and the ability to interface and sell at all levels of management.

  • Strong analytical skills and attention to detail.

  • Budget management, financial projection skills.

  • Ability to professionally perform multi-media sales presentations.

  • Expert-level proficiency in Excel and PowerPoint

  • Ability to travel overnight for customer/client visits and trainings (under 5%)

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Diversity, Inclusion + Belongingness

Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a remote, work from home position. 

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.



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