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Campaign Specialist

Job Number: R0002400 Posted On: 07/12/2024 Location: San José, Provincia de San José Additional Locations: San Jose, San Jose, Costa Rica
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Why Catalina? Catalina Marketing Costa Rica is part of the Catalina Group

which is headquartered in the United States. The Catalina Group delivers omni-channel solutions to its customers with a long-standing history of rich data assets, but the company also recognizes its greatest asset is its people. The company’s guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

Our Team

The Campaign Specialist with Catalina's team in Costa Rica will optimize end-to-end campaign execution, translating diverse business requirements into precise technical specifications for setup, optimization, and delivery. In collaboration with Sales, Sales Support, Operations, and Analytics, this pivotal role ensures high-quality campaigns for our internal clients. As a member of the Global Operations team in the personalized digital media leader, Catalina, your attention to detail, accuracy, and proficiency in executing campaigns will play a vital role in our success. Join our collaborative team, contribute to seamless campaign delivery for internal clients, and thrive in a fast-paced environment, solving problems with agility and adapting to evolving systems.

Responsibilities

  • Ensure accurate and high-quality campaign execution by translating business requirements into technical specifications, conducting a thorough analysis of campaign details, and entering the resulting technical specifications into our Catalina Media Platform for effective program creation.

  • Accurately execute client in-store campaigns, adhering to client-defined KPIs, utilizing multiple platforms, and applying best practices informed by historical insights.

  • Translate diverse business requirements into precise technical specifications for seamless program execution.

  • Participate in kick-off calls to align with program objectives, seek clarification, and ensure a comprehensive understanding of client needs.

  • Implement thorough self-check processes to ensure the highest quality of campaign execution, addressing any missing specifications at handoff.

  • Execute campaigns based on business requirements provided by Sales and Customer Delivery and Success teams to achieve anticipated outcomes.

  • Ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.

  • Demonstrate flexibility and proactive critical thinking to identify and address potential roadblocks through a comprehensive understanding of the program's intent, and if any uncertainties or discrepancies arise, proactively communicate, and seek the right direction.

  • Collaborate proactively with internal partners to troubleshoot and address issues specific to campaign execution, ensuring effective communication and resolution.

  • Keep key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers that may prevent or delay Catalina from delivering against client investment and plan.

  • Adhere to execution best practices, ensuring overall quality and compliance standards, and effectively managing against retailer and/or industry-specific requirements.

  • Collaborate with Commercialization teams to contribute to the planning, piloting, and execution of new third-party partner integrations as experience and proficiency in the role grow.

  • Stay current with media campaign management tools, acting as an internal consultant and knowledge resource on the Catalina Media Platform (CMP) and targeting capabilities to align with specific campaign objectives.

  • Deliver training sessions for various teams within Catalina, facilitating the sharing of knowledge across different departments.

  • Other duties as assigned to support the overall success of the team and company.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.

  • 2+ years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels; digital channel preferred but not required.

  • Familiarity with campaign setup and execution comprised of multiple media channels.

  • Strong technical skills to effectively translate business requirements into precise technical specifications and successfully input them into the Catalina Media Platform.

  • Ability to conduct thorough analyses of campaign details, ensuring accuracy and high quality in execution.

  • Understanding and experience in executing in-store campaigns aligned with client-defined Key Performance Indicators (KPIs) while leveraging multiple platforms and historical insights.

  • Demonstrated customer orientation, responsiveness, and the ability to build partnerships internally.

  • Proven capability to handle difficult situations and ensure a positive experience for clients and internal stakeholders throughout campaign execution.

  • Excellent verbal, interpersonal, and written communication skills to actively participate in kick-off calls, align with program objectives, seek clarification, and ensure a comprehensive understanding of client needs.

  • Efficient management of timelines to ensure the timely and accurate launch of campaigns/programs in the market on the specified start date.

  • Proactive critical thinking and flexibility to identify and address potential roadblocks, ensuring a comprehensive understanding of the program's intent.

  • Collaborative approach to troubleshooting and addressing issues specific to campaign execution, ensuring effective communication and resolution.

  • Skill in keeping key partners and leadership informed of any barriers that may impact Catalina's ability to deliver against client investment and plan.

  • Proficiency in creating documentation and recommending process changes and solutions.

  • Demonstrated ability to effectively manage multiple projects and meet deadlines while thriving in high-pressure environments.

  • Strong cross-functional collaboration skills with the ability to effectively influence stakeholders across diverse teams.

  • Demonstrates exceptional organizational abilities, superior follow-through, and meticulous attention to detail. 

  • Strong proficiency with PowerPoint, Excel, and Word; experience using Salesforce.com preferred.

  • Results-oriented with a sense of urgency, persistence, and strong problem-solving skills, motivated to achieve goals.

  • Without fail, embody Catalina's values.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

About Catalina

Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Costa Rica, and Europe. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

We are committed to investing in, empowering, and retaining a more inclusive community within our company.   We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard.  Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy, which provides details on how we process the data you provided for job applications.

We are committed to providing equal employment opportunities to all individuals and maintaining a safe, drug-free workplace in compliance with Costa Rican labor laws.

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