Catalina, the leader in personalized digital media, seeks a Campaign Specialist to join the multi-national Media Operations team within the Global Operations organization. The Campaign Specialist is responsible for end-to-end campaign execution, including setup, optimization, and delivery. This role a critical member of a cross-functional team spanning Sales, Sales Support, Operations, and Analytics that ensures consistent high-quality delivery for our customers. The Campaign Specialist is an internal knowledge center for his/her client(s) and their clients’ industry/category. A successful candidate will thrive in fast-paced environments, be solution focused, have a hunger for solving problems quickly, and skilled at learning evolving systems.
Execute client multi-channel campaign(s) based on client-defined KPIs, leveraging multiple platforms and best practices coupled with historical learnings
Execute based on direction from Sales and Customer Success teams to deliver against predicted outcomes
Partner with graphic design team and client to develop creative campaign elements needed for campaign execution, sales presentations, strategic opportunities, and client meetings
Ensure program is in market and accurate on expected start date by using the appropriate content management system
Demonstrate high degree of flexibility and proactive critical thinking to anticipate and address potential roadblocks
Manage campaign workflow across teams to ensure client investment is on track, executed flawlessly and completed on time
Develop training documentation and execute learning sessions with small and large audiences from multiple organizations within Catalina
Communicate, collaborate, and proactively engage with various internal and external business partners regarding troubleshooting issues and other requests specific to campaign execution; help troubleshoot and resolve any campaign execution issues
Keep all key partners (Product, Commercialization, Sales, etc.) and Leadership informed of any barriers to preventing or delaying Catalina from delivering against client investment and plan
Adhere to executional best practices to ensure overall quality and compliance standards; manage against retailer and/or industry specific requirements by running reports, including product availability in retailers
Engage with internal and external business partners in weekly meetings to provide execution updates
Team up with Commercialization teams to plan, pilot, and execute new 3rd partner integrations
Maintain understanding of all media campaign management tools to serve as internal consultant and knowledge resource on system and targeting capabilities to align with specific campaign objectives. Adhere to executional best practices and processes to ensure overall quality and compliance standards. Manage against retailer and/or industry specific requirements.
EDUCATION: College degree required; marketing and business degrees preferred
EXPERIENCE: 2 years of industry experience in Promotions, Advertising, Marketing or Campaign Management in multiple channels, including digital
Demonstrate agility, a continuous improvement mindset, and action-orientation
Demonstrated ability to self-motivate, multi-task in a fast-paced environment, work in teams and be flexible
Capable of handling multiple projects and deadlines and works well under pressure
Proficiency creating training documentation and recommending process changes and solutions, as well as delivering content to large audiences
Strong analytical, problem-solving skills; data analysis, brand management, and skills drawing logical conclusions based on numerical results
Cross functional collaboration and influencing skills
Must have exceptional organizational abilities, superior follow-through and be able to focus on details
Effective and accurate verbal, interpersonal and written communications skills
Strong proficiency with Power Point, Excel, and Word; experience using Salesforce.com preferred
Familiarity with campaign setup and execution comprised of multiple media channels
Excellent customer focus (customer orientation; responsiveness; build partnerships internally; handle difficult situations)
Results oriented (display sense of urgency and persistence until goals are met; motivated by results; apply problem-solving skills to overcome obstacles)
Innovation (create and foster change; creative problem-solving – analytic and strategic thinking; decision-making)
Exceptional personal qualities (honesty, integrity; self-confidence; maturity, manageability; thoroughness; conviction; learning; realistic)
Drive for success (entrepreneurial; display initiative; accountability/ownership)
Influence skills (persuasive; assertive; effective communicator; straightforwardness/candor)
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Diversity, Inclusion + Belongingness
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.
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