We are highly motivated group that is privileged to work with the country’s largest CPG companies. We specialize in strategic development of Catalina’s largest and most innovative clients. A passion for innovation and entrepreneurship drives our group to deliver the best performing marketing activation and attribution solutions within the industry!
The Business Consultant is responsible for providing support to Catalina’s sales teams. They will work cross-functionally to deliver insights that align to stated objectives, design and execute multichannel marketing campaigns, and create results presentations to our consumer packaged goods clients. The ideal candidate will thrive on continuous improvement and process, love using data to inform their work, have a service mind-set, analytical and detail-oriented, able to work as part of a team, and possesses exceptional communication skills.
Provide support to sales team by designing marketing promotional campaigns and creating program design estimates for new and existing clients.
Manage timelines, prioritize critical path work, and ensure tasks are completed and moving per plan and according to deadlines
Lead the creation of campaign designs across clients of varying size, budget, digital fluency, and strategy
Partner with Sales Leads to identify opportunities for campaign and/or account growth and success
Pull and analyze data in our proprietary systems to align insights with client objectives and campaign recommendations
Create and manage varying sets of targeting lists (insights, estimation, execution, and measurement)
Consult and strategize with internal partners to optimize campaign designs for cost efficiencies and to achieve client KPIs
Work as the liaison to finalize campaign details and assist with gather all needed launch assets
Manage workflow collaboration across teams to ensure campaign is on track, executed flawlessly and completed on time
Communicate campaign status via collaboration tools to multiple stakeholders (Sales, Media Services, and Analytics)
Assist with final results presentations; compile results data, place in client-facing format, identify key learnings, provide recommendations and/or ideas for optimizing future campaigns based on results, supporting insights, and brand objectives
Troubleshoot issues on all pre-production and live campaigns as needed
Assist with client billing and monthly/quarterly revenue forecasting in SalesForce
College degree required; marketing, advertising, communications, economics or business degrees preferred
Minimum 1-3 years Catalina experience in Delivery, Analytics or Customer Success required or 3 years industry experience in Customer Success, Brand Insights, Promotions, Advertising, Marketing, Digital Marketing or Campaign Management
1 year of experience with exposure to digital media buying RTB and Programmatic experience/knowledge is a plus
Marketing background and understanding of marketing frameworks and tools preferred
Strong analytical, problem-solving skills; data analysis, brand management
Demonstrated ability to self-motivate, focus on results, multitask in a fast-paced, team environment, creatively overcome obstacles, work in teams and be flexible
Customer mindset with a focus on customer orientation; responsiveness; building external and internal partnerships, handling difficult situations, and does not sacrifice overall quality to satisfy the customer in the short-term
Effective time management skills, demonstrating an ability to prioritize and meet concurrent deadlines
Exceptional written and verbal communications skills, including active listening, assertiveness, and persuasion; presentation skills required
Proficient in MS Office products including PowerPoint, Excel, and Word; experience with Salesforce.com preferred
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Diversity, Inclusion + Belongingness
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.
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