Product Marketing Manager
This role is critical to success of strategic product/solutions in the retail market related to monetizing analytics, private label and the marketing of advanced targeting/personalization solutions; sitting at the intersection of customer needs, product roadmap and Catalina’s go-to market activities. This role will require the employee to work cross-functionally with Marketing, Product and Sales to develop sales enablement assets, competitive considerations, product launch campaigns and contribute to the overall product marketing & communication strategy.
Supports the development of and implementation of the “Go to Market” plan that includes items such as
Sales presentation and collateral
Product insights and positioning
Category and client targets
Manage, prioritize and implement the marketing calendar including: collateral development, case studies and thought leadership support
Supports translating complex product concepts into clear & concise, jargon-free value propositions. Ensures that features and capabilities delivered through customer benefit communication/messaging, acting as a liaison between the product and sales teams.
Builds and fosters relationships across the product development team, analytics and sales
Subject matter expert on our customers, product offerings and competitive landscape
Supports product releases across all external communication touchpoints in identifying key messages and differentiating bullets that will be included in: releases, e-mails, social, marketing materials and more
Conducts quarterly reviews to refine the marketing calendar to ensure it is addressing marketplace and customer needs
Bachelor's degree in marketing or related field
4 – 8 years marketing management in business-to-business environment
Intermediate understanding of integrated marketing campaigns
Experience with data and analytics
A proven self-starter with excellent organizational skills, with a track record of delivering exceptional work product under time constraints
The ability to articulate a vision and strategy in a way that inspires and motivates others to achieve business goals
Excellent organizational, communication and influencing skills
Strong writing and communication skills
Additional preferred qualifications
Ability to write project briefs with business objectives and key insights
Ability to pull together solid presentations and manage spreadsheets
Industry Knowledge in CPG, Grocery, Drug and Digital Media Experience in digital, social or mobile marketing
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Diversity, Inclusion + Belongingness
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.
This role is to be filled outside the state of Colorado.
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