Director of Ad Operations
The Director of Ad Operations reports to the Executive Director of Ad Operations within Catalina’s Global Operations Organization.
The Director of Ad Operations will be responsible for the building and management of a team of Ad Operations Specialists, building offshore partnerships to scale the organization and be responsible for implementing and managing Catalina’s Digital Media offering for the Operations Organization.
This role will also provide consultative support from a technical and operational perspective and help develop processes and training to educate cross-departmental teams on best practices.
This role will partner closely with cross-functional teams, including Product, Solutions, Commercialization, Sales Support, Creative, Account Management, and Analytics, to build out processes that will enable the growth of Catalina’s Digital offering, streamline and automate those processes in order to scale, and enhance and champion Operation’s best practices.
Implement, launch, and manage Catalina’s new digital media product offerings
Complement and enhance the client experience by creating the one-stop-shop of Catalina’s digital media and audience and measurement solutions.
Roll out and provide support around the scalability of additional social and native digital media channels
Cross-functional collaboration for product launches and digital solutions with internal product, analytics, and commercialization teams to develop test plans, and assign test cases
Work with the team to ensure optimal campaign implementation and performance and proactively think about potential roadblocks to meeting campaign performance goals
Develop and lead training sessions for internal stakeholders as new products or platform updates roll-out
Partner with Product and Commercialization teams to develop and implement a support plan for Catalina’s Digital Media offering
Learn and develop an intimate understanding of Catalina’s product offerings and internal product lifecycles to develop a strategy to enable the ad ops team to prioritize product launches
Manage and develop Ad Operations Specialists team in their responsibilities of trafficking, managing, and optimizing Programmatic campaigns
Lead strategic resourcing planning that leverages our existing team and our offshore partner, building for scalability and flexibility
Facilitate communication between staff, management, vendors, and other technology resources within and outside of the company
Identify process inefficiencies, ways to improve workflow, create and maintain documentation and best practices within digital ad operations and cross-functionally
Develop, Manage, and scale support with offshore vendor relationships based on project resource requirements
Build strong cross-functional relationships with Product, Solutions, and Commercialization stakeholders to support the Digital roadmap and strategy
Act as a Digital expert and escalation point on product and technology issues
Use Programmatic and Technical knowledge to contribute to the governance of external ad tech tool/vendor choices
Bachelor's degree in Marketing, Advertising, Communications, Math, Economics, or related field
8+ years of experience in an Ad Operations, Advertising Technology or Programmatic Trading role at a DSP/SSP or Agency, with a focus in the Programmatic space
4+ years of direct people leadership experience, and proven ability in building high performance and collaborative teams
Expertise with Ad Servers/Tag Management platforms (CM360, Flashtalking, etc) and Ad Verification Vendors (DoubleVerify, IAS, Moat, etc)
Expertise with Rich Media ad formats and vendors
Experience with social media and native platforms
Extensive digital knowledge and experience with pixels, data collection and measurement partners
Strong campaign management and troubleshooting skills
Experience building and implementing go-to-market strategies
Strong Project and Product Management experience
Familiarity with Retail Media Networks a plus
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Diversity, Inclusion + Belongingness
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
This role is to be filled outside the state of Colorado.
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