Director, Digital Product Solutions
Catalina's Product Solutions team thrives at the lively intersection of product management, commercialization, marketing, and sales. We lead the crucial role of tailoring the deployment of Catalina's product innovations across our markets to address the unmet needs of our clients, ranging from brands, agencies, retailers, and channel partners. Solutions owners use those client engagements to collaborate with Product Management on prioritizing future innovation. While the individuals on the team all have unique backgrounds, there are critical attributes to our collective success: Intellectual curiosity, daring leadership to solve problems of all sizes, entrepreneurial bootstrapping, impactful & creative communication, and comfort in the rapid waters.
This individual will play a vital role in the technical sale of Catalina's HUB360 product, measurement, and insights solutions, including delivering product demos, leading discovery with clients of unmet measurement needs, and translate technical capabilities to what value the insights with the varying modalities of HUB360 product suite unlock for customers.
It's critical that from day one, this individual can demonstrate a deep understanding of how brand marketers deploy media across all channels relative to their marketing objectives, as well as bring to the team a working knowledge of the current state of industry measurement tools. This individual will be a 'translator' of sorts to help transform technical details into business language, case studies, even storytelling for presentations.
This individual will work with the broad product and analytics organizations to help identify potential new use cases and design methodology for selling and implementing across prospective clients. The director will work closely with our Product organization leadership team to ensure we are prioritizing product features and improvements as needed for this portfolio of solutions.
This individual will report to the Executive Director of Product Solutions for Data Services & Measurement, who leads the overall product solution strategy across Catalina's US markets.
Measurement Services Execution: Drive execution specifically of the measurement solutions portfolio, including requirements, development, and ongoing enhancements. That will require this individual to work very closely with the whole product solutions team and our sales teams on scoping opportunities, followed by aligning with the cross-functional measurement team to recommend the right product offering and be a consistent resource for the execution team.
Sales Engineering: Partner with sales leaders across all three verticals to help sell solutions with customers, including demos, RFP responses, customer meetings, and other engagement.
Collaboration: Develop strong relationships with leaders and key stakeholders across the entire company, plus our strategic partnerships to ensure all are aware of the value HUB360 products can add to their markets and how we can expand our capabilities.
Innovation: Continually assess the market to identify new opportunities to leverage Catalina's data and insights for new solution sets. Partner with sales to understand unmet customer needs and work with product management to collaboratively influence and create a prioritized roadmap that considers both strategic value and business case.
Go-To-Market: Assist with developing go-to-market strategies for each of Catalina's existing and new data services solutions. While the Executive director will lead the launch of new products, features, and releases, this individual will be a critical contributor in the process.
MBA Desired, 5+ years of work experience; 3-5 years of CPG industry experience
Ideal background: CPG marketing / brand management/consumer insights experience OR Competitive product manager for measurement & insights products
Working experience in brand management or marketing in the CPG industry in some direct ownership capacity
Experience with data and analytics and their application to solve business challenges required
Comfort in presenting in front of customers and large audiences
Strong analytical skills with the ability to solve complex problems and communicate ideas clearly and succinctly
A proven self-starter with excellent organizational skills with a track record of delivering exceptional work under time constraints
The ability to manage multiple, complex priorities within demanding timeframes
Additional preferred skills
MBA degree a plus
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Diversity, Inclusion + Belongingness
Catalina is committed to investing in, empowering, and retaining a more inclusive community within our company. We are dedicated to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.
All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.
This role is to be filled outside of the state of Colorado.
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