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Director, Digital Analytics

Job Number: R0001146 Posted On: 12/03/2018 Location: Atlanta, Georgia
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Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of (280 million) American shoppers.  With the world’s largest shopper purchase history database driving all personalized media across our networks, Catalina drives lift and loyalty for the world’s leading CPG brands and retailers. We target consumers with the right behavior-based message when it’s most impactful via the channel that’s most likely to reach them — digital or in the store.


The Director, Digital Analytics, will support the product development team in the design, development and commercialization of cutting edge, data-driven ad-tech products for Catalina’s CPG and agency clients.  He/she will define the processes to extract, integrate, and analyze digital media data, shopper data, and 3rd party data in a scalable way, focusing on opportunities to efficiently deliver insights, targeting, measurement and KPIs via dashboards and automated analytics/reporting.  The ideal candidate will also be familiar with data analysis and predictive modeling best practices to drive innovation in these areas within Catalina.  Key areas of expertise will include digital advertising, measurement, campaign design, statistics, technology.


  • Support sales and product inquires on campaign design, measurement options, and/or lead custom analytic requests and exploratory analysis
  • Run and produce standard measurement products for internal client teams
  • Work with internal and external stakeholders to communicate results, methodologies, and training
  • Oversee the continued development of the analytic digital capabilities within the Catalina network, identifying opportunities to improve the processes and streamline activities.
  • Clearly communicate and summarize findings for the team to help develop better products.
  • Participate in the development and testing process of future products
  • Interact with various cross-functional teams, including Sales, Product, Technology, and 3rd Party vendors, to understand processes and technologies and implement analytical solutions
  • Support and/or lead advanced predictive modeling initiatives that align with business objectives
  • Research and test new measurement and targeting methodologies using machine learning techniques
  • Support and/or build user-interfaces, or BI solutions, presentations


  • Masters in statistics, computer science, math, physics, optimization, engineering, or similar hard science. 
  • At least 8 years post education experience
  • 5+ years in client facing roles
  • 3+ years digital advertising and/or digital technology
  • Programming aptitude.  Can and wants to adapt to different languages and systems.  (SAS, SQL, Python, R, Shiny, Hadoop, Hive, Cloud environments, ect).
  • Experience building and implementing predictive models
  • Experience working on open ended custom analytic requests
  • Drive to find answers, motivation to learn and adaptive to changing business needs
  • Enjoys being in the data and finding value/insight
  • Dedication and perseverance to overcome data, analytical, and/or technical challenges


  • Enjoys latitude to create and make an impact
  • Proactive, flexible, problem solving


Be a trusted partner:  Act with integrity and positive intent

 Focus on the customer:  Keep the needs of both internal and external customers as well as

 consumers front and center

Act like an owner:  Think holistically about how your role helps fulfill our Mission

Be innovative:  Share and scale the best ideas regardless of origin

Strive for simplicity:  Add meaning and eliminate complexity

  Value personal and professional growth:  Contribute to an environment that enables

individual, team and organizational success

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job.  Incumbents may be required to perform other job-related tasks other than those specifically presented in this description.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

Note to Recruiters and Placement Agencies:  We do not accept unsolicited resumes from outside recruiters /placement agencies.  Catalina will not pay fees associated with resumes presented through unsolicited means.

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